
Here is a list of countries with the highest adult content viewership, based on recent reports and data from multiple sources:
Top Countries by Pornhub Traffic (2022–2024)
- United States
- Consistently ranks #1 in daily traffic to Pornhub, with 69% of men and 40% of women reporting annual online porn use .
- United Kingdom
- Second in daily traffic, with a notable drop in usage during events like the World Cup .
- France
- Increased viewership, prompting government efforts to restrict minors’ access to porn sites. Women’s participation is rising .
- Japan
- High male viewership (84.1% of men report porn use), though cultural conservatism influences censorship of sexual content in media .
- Mexico
- Mexican women rank fourth globally in porn consumption. Average visit duration is ~9 minutes .
- Germany
- Leads European countries in average visit time (10 minutes 16 seconds). High rates of problematic use linked to minors .
- Canada
- Residents spend ~10 minutes daily on Pornhub. Parent company MindGeek is based in Canada, driving industry influence .
- Brazil
- Notable for social media’s role in triggering porn addiction. Women’s consumption has grown over time .
- Philippines
- Topped global rankings for longest single-session viewing time. Declared a “war” on child exploitation linked to porn .
- Egypt
- Entered Pornhub’s Top 20 in 2022, reflecting rising demand despite cultural conservatism .
Regional Highlights
- Nigeria & Ghana: Social media reports claim Nigeria tops global rankings, with Ghana second, but this conflicts with Pornhub’s data, which places Nigeria outside the Top 20 .
- Scandinavia: Sweden and the Netherlands show high tolerance for sexual content but lower addiction rates. Sweden’s porn use drops with age .
- Eastern Europe: Poland and Ukraine report rising consumption, with Poland noting a 310% increase in porn use among students .
Key Trends
- Gender Gaps: Men dominate viewership globally, but female participation is rising (e.g., 54% of Australian women have watched porn) .
- Youth Exposure: Early exposure (age 8–12) is common in countries like Spain and Poland, linked to poor sexual education .
- Covid-19 Impact: Lockdowns spiked usage, especially among younger demographics .
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